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Technical University of Munich

Welcome to the Chair of Sport and Health Management

What makes individuals adopt a healthy lifestyle and purchase physical activity- and health-related products and services that help them reach their goals? We provide answers to this question and identify win-win-situations in which financial success and health benefits complement each other.


News

Best Paper Award 2012 – Königstorfer´s paper ranks first

Prof. Dr. Jörg Königstorfer is awarded for his article, written together with Prof. Dr. Andrea Gröppel-Klein, with the Best Paper Award 2012 of the journal Marketing ZFP – Journal of Research and Management. The paper studies how can be designed nutrition labeling to faciliate healthy…

Happy New Year

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