After successful participation in the course sponsorship-linked marketing, you will receive 6 ECTS. The Chair of Sport and Health Management offers the newly redesigned online course in the summer term 2024. The course was developed under the project leader Prof. Dr. Jörg Königstorfer. It can be accessed via the platform of the Virtuelle Hochschule Bayern (vhb).
This course includes both a lecture and exercises that convey information on current issues in sponsorship-linked marketing that are highly relevant for students who want to work in the area of marketing. The course is targeted at both master and bachelor students in management, sport science, culture and media sciences, and the intersection between these areas (e.g., sport management, culture and media management).
A demo version of the course can be accessed here. (Please register as guest user and agree to the use conditions.) If you as a student are interested in attending the course and if you want to register for the course, you can find more information on the vhb website. (Search for the course: Wirtschaftswissenschaften / Marketing / Sponsorship-linked Marketing.)
If you have further questions, please contact us by e-mail at: slm@mh.tum.de
Contact
Chair of Sport and Health Management
Georgia Gidney (e-tutor and PhD student)
Uptown München Campus D
Georg-Brauchle-Ring 60/62
80992 München
Tel. +49.89.289.24641
Fax +49.89.289.24642
Virtuelle Hochschule Bayern
http://www.vhb.org
Course description
http://kurse.vhb.org/VHBPORTAL/kursprogramm/kursprogramm.jsp?kDetail=true
Registration for the course
http://kurse.vhb.org/VHBPORTAL/kursprogramm/registrierung.jsp