Phone +49 (89) 289 24641
Fax +49 (89) 289 24642

Room L219

Office hours: by appointment

Email: daniela.moirano(at)tum.de
 

Professional career

Daniela Moirano completed her bachelor's degree at the Faculty of Sport and Health Sciences at TUM and spent a semester at the Universidad Católica de Valencia during her studies, where she focused specifically on the topics of sport and nutrition. She earned her master's degree at the TUM School of Management focusing on marketing & consumer research. As a fitness trainer and nutritionist, Daniela also deals with the topics of sports and nutrition outside of university. After her studies, Daniela worked in market research for one year until she started as a Research Assistant at the Chair of Sports and Health Management in April 2023. In her free time, she enjoys road cycling, swimming or going to the gym, as well as traveling.

Publications

Publications in peer-reviewed journals

Moirano, Daniela and Joerg Koenigstorfer (2025): Explaining the Adoption of Sustainable Diets and Healthy Diets among German Consumers via an Extended Comprehensive Action Determination Model, in: Food Quality and Preference, https://doi.org/10.1016/j.foodqual.2025.105526.
 

Publications in conference proceedings

Moirano, Daniela and Joerg Koenigstorfer (2024): Feeding Change: Explaining the Adoption of Sustainable Healthy Diets, in: Proceedings of the International Food Marketing Symposium, Tromsø 2024.