Daniela Moirano
Phone +49 (89) 289 24565
Fax: +49 (89) 289 24642
Office: 00.2334.309 (ground floor)
Am Olympiacampus 11
80809 München | Germany
Office hours: by appointment
Email: daniela.moirano@tum.de
Professional career
Daniela Moirano completed her bachelor's degree at the Faculty of Sport and Health Sciences at TUM and spent a semester at the Universidad Católica de Valencia during her studies, where she focused specifically on the topics of sport and nutrition. She earned her master's degree at the TUM School of Management focusing on marketing & consumer research. As a fitness trainer and nutritionist, Daniela also deals with the topics of sports and nutrition outside of university. After her studies, Daniela worked in market research for one year until she started as a Research Assistant at the Chair of Sports and Health Management in April 2023. In her free time, she enjoys road cycling, swimming or going to the gym, as well as traveling.
Research interests
Daniela Moirano’s research focuses on the psychological drivers underlying pro-environmental consumer behavior, including both the adoption of sustainable consumption choices and efforts to reduce overall consumption. A particular emphasis of her work lies in social comparison processes and how individuals evaluate their own behavior relative to others when making environmentally relevant decisions. She is further interested in the emotions associated with adopting more sustainable lifestyles. Methodologically, her research relies on survey-based and experimental approaches.
Publications
Publications in peer-reviewed journals
Publications in conference proceedings
Moirano, Daniela and Joerg Koenigstorfer (2024): Feeding Change: Explaining the Adoption of Sustainable Healthy Diets, in: Proceedings of the International Food Marketing Symposium, Tromsø 2024.