Phone: +49 89 289 24565
Fax: +49 89 289 24642

Room L222 (2nd floor)

Office hours: by appointment

Email: jennifer.yang(at)tum.de

Professional career

Jennifer Yang completed her bachelor’s degree in Psychology (B.Sc.) at Chung Shan Medical University, Taiwan. She received her master's degree in Industrial and Organizational Psychology (M.Sc.) from National Chengchi University, Taiwan. During her studies, she spent a year at Ludwig Maximilian University of Munich. Jennifer Yang is an active swimmer and enjoys surfing. She joined the Chair of Sport and Health Management as a PhD student in December 2021.

Publications in conference proceedings

Yang, Jennifer, Joerg Koenigstorfer, and Hans Baumgartner (2024): Conceptualization and Item Development for a Healthy Cooking Scale, in: Proceedings of the International Food Marketing Symposium, Tromsø 2024.

Yang, Jennifer, Joerg Koenigstorfer, and Hans Baumgartner (2023): Conceptualizing and Measuring the Concept of Healthy Cooking, in: Advances in Consumer Research, Vol. 51, ed. Lan Nguyen Chaplin, Priya Raghubir, and Keith Wilcox, Seattle 2023.