Dr. Michaela Soellner

Professional career

Michaela Soellner graduated in Business Administration (B.SC.) at LMU Munich. She obtained her master´s degree in the international studies Consumer Affairs (M.Sc.) focusing on innovation and entrepreneurship at TU Munich. Afterwards she worked at mytheresa.com. Michalea Soellner is an active runner and likes skiing as well as hiking. Since beginning of 2018, Michaela Soellner is a PhD student at the Chair of Sport and Health Management. In March 2021, Michaela Soellner successfully completed her PhD with the following topic: "Paving the way for medical AI: Consumer response to artificial intelligence in healthcare".
 

Research interests

In her research Michaela Soellner focusses on opportunities and challenges of the digital transformation of health management (digital health) from the viewpoint of various actors. She is dealing with the role of big data for patients, physicians, companies and research. Also, she is interested in current topics and questions with regard to innovation and innovative technologies and their influence on health behavior.
 

Publications in peer-reviewed journals

Soellner, Michaela and Joerg Koenigstorfer (2022): Motive Perception Pathways to the Release of Personal Information to Healthcare Organizations, in: BMC Medical Informatics and Decision Making, Vol. 22, 240.

Soellner, Michaela and Joerg Koenigstorfer (2021): Compliance with Medical Recommendations Depending on the Use of Artificial Intelligence as a Diagnostic Method, in: BMC Medical Informatics and Decision Making, Vol. 21, 236.

Habitzreuter, Anna Mei, Michaela Soellner and Joerg Koenigstorfer (2020): The Effect of Consumer versus Industry Effectiveness on Willingness to Reduce Waste and Reuse Products, in: Marketing ZFP – Journal of Research and Management, Vol. 42, No. 4, 3-21.

Publications in conference proceedings

Soellner, Michaela and Joerg Koenigstorfer (2019): Individuals’ Adherence to Recommendations for the Treatment of Diseases Depending on Medical Doctors’ Use of Artificial Intelligence, in: Proceedings of the 40th European Marketing Academy Conference, Hamburg 2019.